Help Scout Brand + Site
As part of a small but mighty brand design team I contributed to an in-house rebrand in 2023, and continue to help refine Help Scout’s evolved brand experience. Primary touch points include the marketing site, digital campaigns, social, and content design such as blog articles, ebooks and resources, and videos.
The all-in-one platform for delighting customers
Our brand visuals often feature UI — a deliberate choice to showcase our platform's simplicity, ease, and power.
The hero video I designed and art directed exemplifies our commitment to authenticity. We invited our own employees to help us convey Help Scout’s values-first approach to developing quality products, and had a blast filming at our company retreat.
Content support for AI feature launch including webinar and blog post visuals
Snippet from the self-service landing page
Art direction and design for ecommerce resources including landing page
Ecomm ebook cover design
404 page (featuring a real pet scout named Scout!)
In-house
Help Scout, 2022-2024
Creative Partners
Matt Plays (Creative Director), Heather Manning (Brand Designer), Christine Kim (Brand Designer), Kristen Bryant Smith (VP, Marketing), Hillary Noble (Director of Content), Hono LA (Video Editing)