Natalie Cowan
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The North Face (Concept)

Create a tech launch campaign that disrupts industry standards and reignites faith in a brand’s pioneering spirit.

Inspired by new, category-defying technology in the breathable-waterproof space, we pitched several campaigns highlighting the technical capabilities, the brand and product’s environmental consciousness, and core consumers’ oftentimes excruciating obsession with outdoor sport. I designed two of the three concepts, as well as the leave behind presentation for the client.

Concept 1: Insignificant — The most sustainable campaign of all time.

Concept 2: Live and Breathe — A product that celebrates the grueling lifestyle.

Leave Behind: Custom made acrylic box

2018
Agency: Venables Bell + Partners
Creative Team: Cris Logan (DD), Will McGinness (ECD), Avery Oldfield (ACD), Erich Pfeifer (CD), Alex Massey (AD), Cameron McIntosh (CW), Chris Bull (CW)

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