Principal Juan Rodriguez and community members from Venetia Valley School rally around the cry, “A revolution starts with radical love.” At a school where the odds are overwhelmingly stacked against students’ academic success, their school is living proof that community can transform public education, and that transformation can happen within an existing system. They want to share this success to secure future funding for vital programs including literacy coaching and the Family Center.
We took their principles to heart and created materials rooted in education and Venetia Valley School. The design system is inspired by the murals painted in the quad. Flash cards contain information about the “I CAN” model for academic success, and an accompanying infographic poster lay out statistics and core beliefs of the community. The kits are distributed potential donors, and digital copies of the materials are available for public download online.
2018 Agency: Venables Bell + Partners Creative Team: Noah Sanders (CW), Paul Venables (CD)
Venetia Valley School is I CAN's poster child. We distilled their core values into 10 main pillars, creating a scalable model for other communities to adopt.
Each take home kit includes 15 "How to Completely Transform a Public School" flash cards, an informational pamphlet and an infographic poster.
We also brought these ideas online, creating a website where people can download these resources and donate to Venetia Valley School.
For further information about our work and the cause, visit icanvv.org